We all know how heated the debate about Lionel Messi being the GOAT gets. And that hot-headed discussion will probably be rekindled again after a new sponsorship agreement announced by PSG.
The French team will partner with sneakers marketplace GOAT for the next three years — in a deal worth $55 million — allowing them to stamp their logo on the sleeve of PSG’s 2022-23 jersey.
Messi will not be the only one carrying the word GOAT on his sleeve. The deal includes the whole PSG squad, including Sergio Ramos.
Commenting on the agreement, PSG said:
“It’s official. The iconic French club and global lifestyle platform team up to bring football and fashion to a new generation of fans worldwide. The multi-year partnership will see GOAT branding displayed on the sleeve of Paris Saint-Germain’s legendary kits beginning next season, with exclusive collaborations, archival collections, innovative content, and more launching soon.”
Moments with football🤩 